NetAudioAds and PayPerPlay - The DIS-crediting of Trolls with an Agenda Begins Big Time!

Halt the presses! Larry Host announces Big, Big News about NetAudioAds, PayPerPlay, Voice2Page, and V2P Communications!

For the past 4-5 months, dishonest, lying bloggers with an agenda have been making God-only-knows how much money from their mini-career of bad-mouthing NetAudioAds (NAA), Voice2Page (V2P Communications), PayPerPlay (PPP) and Larry Host (CTO) on a personal basis. Many blog posts and various web sites were created for their nefarious purposes. A great amount of effort went into SEO efforts to drive their pages to the top of the search results.

I hope their day in the sun was a satisfying experience, cause guess what? Their credibility is about to go down the toilet where it belonged in the first place.


Dateline: Fri May 02, 2008 3:35 pm
Larry Host, CTO of Voice2Page and NetAudiosAds posted this message in the PayPerPlay members forum regarding the long-awaited NetAudioAds, Voice2Page and PayPerPlay audit results being completed by the highly respected BPA Worldwide.

BPA is preparing the final report on our audit. I had an extensive conference call with their engineering team earlier this week and they have sent me the following email detailing the decisions we made during that call. As normal, I am striking individual names and links at the request of BPA.

Hello Larry,

It was nice speaking with you the other day regarding the NetAudioAds Interactive audit. In summary, The January 24 – February 14 Interactive Audit will focus primarily on the following: Adlet Plays, Listener Sessions, Unique Listeners, Publisher Domains, Publisher Pages and Unique Adlets. For the Initial audit, Unique Adlets will be listed as a metric on the statement, however no total will be provided with a footnote.

After later reviewing our call and discussing with XXXXXXX and XXXXXXX our plan of action, I have put together a rough draft of what your audit statement would potentially look like (please see attached). Please be advised that this is just a rough draft and we can discuss any issues you may have with the current form.

Page 1: Page 1 will list your contact information, the NetAudioAds logo, a paragraph about NetAudioAds and will list the following top line figures:

Adlet Plays
Listener Sessions
Unique Listeners
Average Adlet Plays per Listener Session
Average Listener Session Duration
Publisher Domains
Publisher Pages
Unique Adlets *

* A footnote will be displayed stating Unique Adlets were not counted with the Initial Audit. (Please review the current statement and let me know your thoughts.)

Page 2: Page 2 will consist of a daily breakout of Adlet Plays and Listener sessions for the full audit period. A bar chart at the top of the page will also display this breakout.

Page 3: At the top of page 3, two bar charts will show the Total Adlet Plays by Day of the Week and also by Hour (EST). At the bottom of page 3 will be a full geographical breakout by State, Canadian Province and Foreign Countries.

Page 4: Page 4 will be a short Glossary of Terms found within the audit report. I have left the definition for Adlet open. If you currently have a definition, please pass it along as we would like to review it.

As promised in the opening post of this blog..... MUCH MORE to come. Stay Tuned folks.