NetAudioAds-PPP - A New Internet Advertising Juggernaut

NetAudioAds (NAA) in conjunction with PayPerPlay (PPP) is a new Internet audio advertising juggernaut in the making. The medium is 5 second audio adlets that advertisers can have automatically delivered to web site visitors worldwide. These adlets are not delivered via a random scatter shot method across participating web sites. Instead, the audio adlets are delivered to web sites visitors that fit various targeting parameters. It makes no difference where in the world the participating web site is in relation to the site visitor. Adlets are targeted to visitors, not sites. Targeting parameters may be the visitor's location (worldwide, country, state, region, city, etc.), time of day, or even particular types of visitors through the use of keyword targeting. NetAudioads has elected to do this right by introducing a fully 3rd party audited system. The audit company chosen for this job is the respected BPA Worldwide which will insure that advertisers are getting exactly what they pay for and do not pay for any ads that were not delivered to their targeted audience.

NetAudioAds is a business operation of V2P Communications which was formed in 2005 for the purpose of introducing innovative audio services and strategically implementing them across the Internet and merging them with a variety of emerging new Internet technologies. The other main V2P business operation is Voice2Page. The co-founders of V2P are Larry Host, CTO and Mike Knox who serves as VP of Development. The President and CEO is Sam Deeb.

The Voice2Page side of the business has successfully delivered millions and millions of audio plays of various kinds to a huge number of web sites, blogs, businesses, eBay auctions, craigslist ads and social networking sites like MySpace, etc. Several of the Voice2Page products are provided on a completely free basis to the user, but they also offer enhanced services through value-added or premium services for a fee.

Voice2Page Record-byPhone and other audio technologies have been heard by millions of Internet users over the past few years. Many tens of thousands of MySpace users are familiar with the Voice2Page Comment Player (also known as Voice2Comment). Others may be familiar with the V2P Music Machine where music fans may listen to personal comments and music by many of their favorite artists such as Beyonce, Snoop Dogg, Carrie Underwood, Eminem and many others. Others have heard voice services on web sites and had no idea who was providing that technology.

So what is PayPerPlay (PPP)? Well, in order for NetAudioAds to deliver 5 second audio adlets to Internet users around the world, they need a network of Internet web site owners who will participate in the publishing network by having a javascript code embedded in their site pages. In this regard, it is exactly like Google AdSense and other Internet advertising systems. AdSense must have web site owners who will embed their javascript code in their pages in order to deliver their text-based ads.

Initially, Voice2Page tried to set up a network of web site owners under a system that ultimately didn't work out. It just wasn't the right model for a audio ads distribution network, so that system was scrapped and shut down. Some rethinking and retooling needed done to get a viable publisher network built. After some further research, V2P contracted on a non-exclusive basis with Charles Heflin, a well-known SEO expert and Internet marketing person to develop a publisher network.

The network of publishers is called PayPerPlay (or PPP for short), because when a 5 second audio adlet is played to visitors on their sites, they get paid. Google AdSense can not exist unless web site owners agree to embed a Google javascript code on their pages to display AdSense on their pages. In the exact same way, NetAudioAds can not deliver 5 second audio adlets unless site owners embed a NetAudioAds javascript on their site pages that will play them to their visitors. So NetAudiosAds and PayPerPlay are like two sides of the same coin. One can not exist without the other.

Except this time, site visitors do not have to click on an ad that is taking up space on the web site pages. The adlet plays automatically and requires no space on the site's pages which leaves the site owner to have much better use of his own site pages... and did I mention that it does not require the site's visitors to click on anything?

So Charles developed a viral marketing campaign to recruit a network of publishers and it began in early December 2007. The initial wildest expectations were to recruit perhaps 10,000 web site owners, followed up by having the ad distribution network all fired up and running at the beginning of February, 2008. Then shortly after that, see the network running at or nearly at full capacity. The plan was that publishers would have ads played to every visitor to their site. Well, as with most new endeavors, things happen and usually those things are of the unexpected variety.

The biggest unexpected thing was that Charles was wildly more successful than NetAudioAds ever dreamed he would be. Suddenly Charles was delivering new signups at an almost unbelievable rate. Now it became evident later that various things put out in that network-building campaign was not totally accurate. That caused some consternation on the part of a number of people and some felt they had been lied to. This is an understandable reaction, but it does not mean that anything malicious or devious or evil was intended.

Oh! And it's VERY important to note that it cost zero money for any web site owner to join PayPerPlay. Nobody was asking anybody to cough up money to be involved. After digging into the facts, I find ample reasons to understand how some miscommunications resulted in the initial promotional materials being flawed. Everyone wishes it didn't happen that way, including me... but it did. I find no particular fault nor lay blame at the feet of Charles or anybody else. I'll have a great deal more to say about these matters in some later blog posts and I believe most clear thinking individuals will understand when I'm through explaining what I believe happened.

V2P has the program classified as beta for the time being. But the developments were just about more beta than they bargained for. V2P had a situation on their hands where they had built infrastructure to handle approximately double the size of what they thought the network would be but now realized that was woefully inadequate. And along with this surge of signups came a number of "clever" folks who were trying to set up automated bot programs to steal revenue from NetAudioAds, PayPerPlay publishers and ultimately advertisers. As you might imagine, NAA had their hands full for awhile.

We'll visit some of those details in some later blog posts. But for now, we'll just say that the server farm was massively upgraded in record time. Software code was modified to fight bots. New procedures were developed. New ideas were brain-stormed with the new publisher network. NetAudioAds has made great strides and shown themselves to be a very serious, transparent, and reliable business partner.

The PayPerPlay publisher network stands at approximately 40,000 web site publishers with close to 1,000,000 web site domains and more than 30,000,000 web pages with NetAudioAds javascript code. Now for all this massive capability, currently (April 29, 2008) only a tiny portion of the publisher network is being served with ads.

There have been some ads being sold and delivered which also means some in the PayPerPlay publisher network have been receiving commissions and have been for several weeks. But it is obvious to anybody who pays the slightest bit of attention, that the vast majority of publishers are not currently being paid anywhere near what expectations are.

The main reason for that is also similarly easy to understand, howbeit somewhat frustrating. This project is breaking new ground in the advertising community. NetAudioAds business model is based upon being able to deliver verifiable proof of concept and proof of execution to the largest ad agencies who are responsible for the ad campaigns of the largest companies in the world. Nobody expects those companies to commit their advertising budgets in large amounts to an unproven new medium.

BPA Worldwide (the auditing company) was overwhelmed with the size of the initial audit logs. They were several times larger than the initial estimates given by NetAudioAds. As a result of these things, they simply were not prepared for such a large task and to deliver results on their initial timeline. They will not put their good name nor stamp of approval on any half-baked audit. They were contracted by NetAudioAds to do a professional job and that is what they will do. So everyone involved is (not so) patiently waiting for those audit results.

A few fairly well-known bloggers over the past 4 months or so have expressed skepticism about the whole concept of audio advertising. In my opinion, most of them based their comments on nothing but opinion, certainly not on facts or honest investigation. Most of those bloggers didn't seem to be malicious for the most part, just not well informed before they wrote their blogs.

However, a very small group with hidden agendas started at the very beginning to do everything in their power to destroy the reputation of NetAudioAds and PayPerPlay even before it launched. An obsessive and almost maniacal campaign was begun (which goes on to this day) that involves very, very few people (1 or 2 or 3 basically), but with several web sites, blogs, blogging comments, multiple identities, hidden identities, advertising, cross-promotions, viral marketing attacks, etc. while never disclosing the true reasons behind their obsessive efforts. Money is being made by trying to destroy the reputation and hinder a successful launch. We'll have more to say about some of those issues in a later blog posting.

So am I just a misguided cheerleader? The answer to that would be a resounding NO!

As they say... I may not be the sharpest knife in the drawer, but I ain't dull either. I may not be the brightest bulb out there but that doesn't translate to stupid. I may have been born at night, but it wasn't last night. You get the picture.

I've spent a great deal of my adult life learning to discern the heart of people and the motivations behind one's words and actions. Nobody is perfect at this, but I'm seen enough to believe that the nay-sayers got it wrong. And the outright lying, dishonest ones are just that... lying and dishonest and deceiving a number of casual observers for their own selfish and misguided purposes.

I've never been a blogger, but thought for a long time that I should. My involvement in this project has prompted me to get on with it. Besides this site, I will have some additional sites up and running soon. We'll have much more to add in this blog plus on the other sites. Stay tuned.