Click this link for the first post that begins the real story about NetAudioAds, PayPerPlay and Voice2Page. NetAudioAds and PayPerPlay - A New Internet Advertising Juggernaut

Wednesday, April 30, 2008

So What's In a Word... like Juggernaut

People are interesting. I had a PayPerPlay forum member send me a message yesterday. He said:

"Nice blog you set up. One thing though... I don't think I would have used the word "Juggernaut". While "Juggernaut" is defined as a noun as in "An overwhelming, advancing force that crushes or seems to crush everything in its path", a positive of sorts, it's more common definitions are rather negitive, as in "Something, such as a belief or institution, that elicits blind and destructive devotion or to which people are ruthlessly sacrificed", and "any large, overpowering, destructive force or object, as war, a giant battleship, or a powerful football team:"
I thought about that for a minute and realized I didn't really think of the word in that light. Of course, I don't spend my life living in the dictionary, so I'm left with using words in whatever way my poor brain normally thinks they mean (or should mean). So I hit Google and instantly saw the word used in the way I normally think of it right on the search results page.

Juggernaut - Wikipedia, the free encyclopedia
A juggernaut (American pronunciation (help·info)) is any literal or metaphorical force regarded as unstoppable, that will crush all in its path. ...en.wikipedia.org/wiki/Juggernaut

There ya go! Now that's the way I think of Juggernaut, when I think of Juggernaut, which isn't too often actually. The definition sent to me is what American Heritage Dictionary uses. I also found this definition from Random House.

Jug·ger·naut –noun
1. (often lowercase) any large, overpowering, destructive force or object, as war, a giant battleship, or a powerful football team.

Dictionary.com Unabridged (v 1.1)Based on the
Random House Unabridged Dictionary, © Random House, Inc. 2006.

So what makes the difference? Well, I bring this up because I do NOT want any readers to think that I or any of the principles of NetAudioAds thinks that 5 second audio adlets are designed to crush all competition or destroy all other forms of advertising. In fact, it is not designed nor intended to displace other forms of Internet advertising such as Google AdSense as an example.

So when I used the word Juggernaut, I really just meant that I believe NetAudioAds-PPP is an up and coming force to be reckoned with in the Internet advertising world. I believe it will be unstoppable. I believe it will grow to be a very powerful advertising medium. I believe it will make a huge difference to many businesses that surely will be using it more and more as it comes out of beta into full deployment.

What do you think?

2 comments:

Teresa C. said...

I believe you are absolutely correct!
I also see the word Juggernaut the way you do! I guess you just have to think negatively to see it the other way! And who wants to live in a negative world all the time?
NOT ME! :)
That will make you old Fast!
And Time is too short as it is!

Anonymous said...

I love it...What a great word! Honestly, I don't know of a better word to describe this amazing opportunity we have with NetAudioAds and Pay Per Play.

And we haven't even begun to scratch the surface yet. So, a "Juggernaut", you better believe it!